In an effort to showcase Israel as a leading tourist destination, a lifeguard tower on Tel Aviv’s Frishman Beach will temporarily be transformed into a luxurious, 5-star quality hotel at which a few lucky international contest winners will each get to spend one
View from the deck
To win a night’s stay at the lifeguard tower-turned hotel, participants are asked to upload a photo of themselves to Instagram against the background of their city, while wearing beach gear (bathing suits, hats, etc.) they would take with them if they won the trip to Tel Aviv. They also need to hold a sign bearing the hashtag #TAKEME2TELAVIV. The most creative and viral submissions are selected by the project committee, Citiesbreak, in partnership with Hotels.com. One winning couple from each participating country will be flown to Israel for a four-day vacation in Tel Aviv, during the period March 15-25. After that, the structure will revert to being a lifeguard tower in time for Israel’s bathing season!