The 8th edition of Fresh Paint Contemporary Art & Design Fair, Tel-Aviv, will take place 5-9 April 2016 in YARID HAMIZRACH, at the Tel Aviv Port.
The fair is held in cooperation with the Tel-Aviv municipality, and supported, for the third consecutive year, by UBS Wealth Management, head sponsor of Art Basel, the world’s leading contemporary art Fair. This year, the fair pays tributes to the first international Fair that took place in 1932 in that same location of Fresh Paint 8.
Fresh Paint 8
This year, for the first time since it was founded and in the spirit of YARID HAMIZRACH’s heritage, the Fresh Paint Fair presents a themed exhibition by international and Israeli artists. Also on view at the fair: Leading galleries, the promising, independent artists’ Greenhouse and the Fresh Design section.
Fresh Paint contemporary art & design fair, Tel-Aviv is celebrating its eight year. The Fair will take place April 5-9, 2016. As it does yearly, the fair will take place in a new and different location in Tel Aviv; this year it will be hosted by YARID HAMIZRACH, Tel Aviv Port, paying tribute to the first International fair that took place in Israel in 1932 at YARID HAMIZRACH. The fair, the beating heart of Israel’s cultural field, is held in collaboration with the Tel Aviv Municipality, benefits for the third year from the support of UBS Wealth Management, the main supporter of Art Basel ar
t fair, alongside other supporters and in collaboration with Israeli and international leading art institutions.
Fresh Paint contemporary art & design fair, Tel-Aviv is the largest and most influential annual art event in Israel. Making contemporary art purchasing accessible, the fair brings together art lovers and professionals with the general public. The location was chosen for its ability to provide proper exhibition spaces, maximum accessibility, proximity to large parking spaces, its being a central location that is easy to walk or bike to, and its ability to serve more than 35 thousand visitors, as attended the fair in previous years.
Tel-Aviv Mayor Ron Huldai: “Tel-Aviv, the cultural capital of Israel, is delighted to host Fresh Paint art fair for the eighth year. The fair is an important, influential art event attracting tens of thousands of visitors every year. Our municipality supports the event as part of its belief in culture and in the institutions that create it. Our support makes it possible to shed light on many of our city’s beautiful locations and institutes, as well as providing a stage for galleries, artists and creators. I rest assure that this year, again, the fair visitors will enjoy an exposure to multi-faceted and original works of art and design.”
Dr. Udi Dahan, CEO of UBS Wealth Management Israel: “UBS Israel is happy to continue the strategic partnership with Fresh Paint art fair, aiming to encourage young artists and make their work accessible to the Israeli public, thus promoting art and culture. We are proud to take part in this inspiring project.”
Yifat Gurion and Sharon Tillinger, initiators of Fresh Paint contemporary art fair, Tel Aviv, recently joined-forces with the art and culture production and content company, Faza, for a long-term business cooperation.
Fair entry fee: 45 NIS. For Tel-Aviv DigiTel card holders: NIS 39. For more information about Fresh Paint art fair, see www.freshpaint.co.il/en
For the first time at Fresh Paint – a themed exhibition presenting international and young Israeli artists.
This year Fresh Paint will host fascinating international artists, who will present their works alongside Israeli artists. The international works will include a large installation by Japanese artist Onishi Yasuaki, a performance by the Romanian artist Szilard Gaspar and a photographic series by the Senegal artist Fabrice Monteiro.
As part of the fair’s collaboration with leading Israeli art institutions, the video art greenhouse, supported by Outest non-profit organization will be curated by the Tel-Aviv Center for Contemporary Art (CCA), led by Sergio Edelstein. The Igal Ahouvi Collection will present a special project at the fair, and Sotheby’s Auction House will continue to grant the Under the Hammer Prize to an outstanding work of art from the Greenhouse.
Yifat Gurion, art director and head curator, says: “As it does annualy, the fair provides a meeting point for both the professional art crowd and the general public with the creative community, presenting the complex and diverse offerings of the local cultural field.. This year, the fair’s team, together with YARID HAMIZRACH, curators and foreign cultural institutes, succeeded to expand and break the limits of local Israeli activity, enabling art and design projects, and galleries from all over the world to take part in the fair.
In the fair’s eight year, one can look back and see its success in marking directions and changes in the local scene. The urban art exhibitions the fair presented in its first years preceded the 2011 street art exhibition at the Helena Rubinstein pavillion of the Tel-Aviv Museum of art; the digital art gallery at Fresh Paint 5 (2012) gave a first exposure to the field’s best professionals, now exhibiting in Herzliya Museum of Art. The artist’ Greenhouse, a unique model of the fair, provides a springboard for emerging artists: 4 out of the 5 winners of the prestigious Rappaport Award in recent years: Michael Halak, Iva Kafri, Alma Yitzhaki and Shai Yehezkeli, received their first exposure at Fresh Paint’s Greenhouse. Other successful Greenhouse graduates are artists Know Hope, Ido Michaeli and Ella Amitay Sadovsky, who received their first exposure in Fresh Paint, as well as Dror Daum, Liav Mizrahi, Elham Rokni, Uriel Meiron, Aharon Ozeri and Ohad Matalon – winners of prestigious prizes with work exhibited in various museums in Israel and internationally.
Galleries
Galleries participating in Fresh Paint present special projects, curated especially for the fair, creating a rich, colorful and stimulating exhibition, promoting discourse between the audience, the artists and the gallerists. Among the Israeli galleries that will participate this year are: Gordon Gallery, Givon Art Gallery, Rosenfeld Gallery, Litvak Gallery, Zemack Gallery, 45 Florentine Art Gallery, Mika Gallery, Dan Gallery, Tiroche Gallery, Triangle Art Space, P8 Gallery, The Gottesman Etching Center – Kibutz Cabri and the Modern Art Gallery, Nazareth. LETO gallery from Poland, with a solo exhibition by Radek Szlaga, and a.antonopoulou.art gallery from Greece, with a duo exhibition by artists Rania Rangou and Mark Hadjipateras, will join the local galleries.
The artists’ greenhouse
Fresh Paint’s independent artists’ Greenhouse is an original model, providing exposure to about 50 emerging artists at the beginning of their professional careers every year. The artists are selected by twelve committee members, among them curators, gallerists, art critics and collectors from Israel and the world. The Greenhouse concept developed from a desire to locate and expose emerging artists to a large audience. The application process is anonymous and the committee members change yearly promising diversity in content and equal opportunity for the artists.
Fresh design
Fresh Design will offer an updated overview of contemporary Israeli design. It will include various exhibitions of some 20 emerging product designers such as Shai Carmon, Sarah Shuraki Siskin, Kamidoro Studio, Mikabarr, Studio Kahn and Kobi Siboni, as well as new projects by leading designers such as Yaacov Kaufman, Dov Ganschrow and Tal Gur, and design institutions such as: Gal Gaon, Saga and Terminal. . A Swedish design project will join the local offerings.
The Secret Postcard, Fresh Paint’s leading project for the community will take place this year for the eighth time. The project offers for sale more than a thousand original postcard-size works by well-known artists, alongside emerging artists and students. The postcards are offered for a fixed price of 180 NIS per postcard which are sold anonymously. The identity of the artist is revealed only after purchase has been made. The project’s revenue, more than 1M NIS to date, is fully donated to the Meyerhoff Art Education Center at the Tel-Aviv Museum of art, to provide scholarships for underprivileged youth excelling in the arts. These scholarships enable teenagers to participate in the museum’s courses, express their talent, advance and gain experience in art, creation and self-expression.
UBS supports contemporary art around the world
UBS has a long tradition of activelysupporting the arts and creative initiatives worldwide, focusing on research and collection of contemporary art.
Having a close, long-term collaboration with Art Basel, the famous art fairs held in Basel, Miami and Hong Kong, as well as with Solomon R. Guggenheim Museum, alongside UBS’s art collection and art competence center, UBS offers an extensive consultancy platform to its customers and other art lovers. In Israel, UBS is proud to partner with Fresh Paint art fair for a third year, and to cooperate with the Tel-Aviv Museum of Art, Sotheby’s and various art galleries.
UBS is one of the world’s leading wealth management companies, with offices in more than 50 countries, and some 60,000 employees who support private customers as well as institutions and corporations around the globe. In Israel UBS’s wide activity includes wealth management and investment banking with a unique offering of global and Israeli investments.